Guide to using the Zapier integration

You can now use the Zapier integration for SendHustle.

Give me the link!

First, you’ll need to create an API key in SendHustle (login required).

Then, go here for the SendHustle Zapier integration.

What can you do?

A Zapier integration consists of triggers and actions.

Triggers are events that happen inside your SendHustle account that can cause other actions in Zapier to follow. For example, an unsubscribe in your SendHustle account [trigger] could result in that same unsubscribe being sync’d with your MailChimp account [action].

Actions are events that you want to happen in SendHustle after a trigger in some other app fires. For example, you could set up a zap on a Google Form such that when a person submits your form [trigger], SendHustle sends a confirmation email to that person [action].

What are all the SendHustle triggers and actions?

Triggers:

• Email Opened
• Email Clicked
• Email Replied To
• Email Address Unsubscribed
• Email Bounced
• Email Sent

Actions:

• Send a transactional email
• Unsubscribe an email from your account
• Unsubscribe an email from a particular campaign

You might be wondering if there’s an action to add a new contact to an automated campaign in SendHustle. Yes, there is! It’s just not listed as a SendHustle action. SendHustle is heavily integrated with Google Sheets, and SendHustle’s automated campaign feature works by looking for new rows in a Google Sheet and sending your campaign and sequences to those new rows. So, if you want to use Zapier to add a new contact to an existing campaign, use the action that adds a new row to a Google Sheet. SendHustle will then detect the new row and send to the new contact. SendHustle does this natively (not through Zapier).

Note that there’s also a Google Sheets trigger for adding a new spreadsheet row. That is not what you want. You want the action for creating a new row, if you’re wanting to automate adding people to your SendHustle campaign as a result of activity in some other app.

In fact, when connecting SendHustle to other apps via Zapier, look at not only the SendHustle triggers and actions but you should also look at the triggers and actions for Google Sheets.

To help get you started, we’ve also put together some ideas of how to use Zapier to connect SendHustle and Calendly and how to use Zapier to add everyone who emails you to a SendHustle automation sequence.

Other integration options

Zapier is one of several ways you can integrate SendHustle with other apps. Many non-coders like Zapier for its no-code approach. If you are a developer, you can also integrate using our traditional API and our webhooks API.