Understanding the Gmail Labels that SendHustle uses

When you create a mail merge campaign in SendHustle, the campaign is temporarily saved as a Gmail Draft, and based on the state of the campaign, it will have one or more Gmail Labels applied to it.

• If the campaign is set to send in the future, but does not have any auto follow-ups, it will have just the SendHustle Scheduled Label applied to it. This is the most common scenario.
• If the campaign is set to send in the future and also has auto follow-ups, it will have BOTH the SendHustle Scheduled and the SendHustle Auto Followups Labels applied to it.
• If the campaign has finished sending but has pending auto follow-ups, it will have just the SendHustle Auto Followups Label applied to it.
• If the campaign has finished sending and also does NOT have any auto follow-ups, the Draft will be deleted.

What do the Gmail Labels mean?

If a Draft has the SendHustle Scheduled Label, that means it’s a pending mail merge campaign and emails will still be sent. If the SendHustle Scheduled Label is removed, the campaign will fail to send.

If a Draft has the SendHustle Auto Followups Label, that means the campaign has auto followups attached to it. This Label is simply for organizational purposes, so you the user, can easily see which campaigns still have pending auto followups. Whether this Label is applied to the Draft or not has no bearing on whether the auto follow-ups send or not.

Use your own Labels

In addition to the Labels that SendHustle uses to manage your campaigns, you can also apply your own custom Gmail Labels to organize your emails.